The intelligent choice
IQ Gold is a smart start...
Good Nutrition
provides babies and toddlers with
the foundation of a healthy start in life
Our Goats
are raised on our own farms and fed
with quality New Zealand ingredients.
All of our products
are made locally and we control the manufacturing

process from 'farmgate to supermarket'.

Good Nutrition
provides babies and toddlers with
the foundation of a healthy start in life
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IQ Gold
Breast milk is best for babies and it provides all the nutritional health benefits for babies. If it is not sufficient or unable to breastfeed, you may choose IQ Gold. The IQ Gold range has been carefully formulated with a unique combination of nutrients to support each stage of a baby’s life. Made with premium New Zealand cow milk using wet blend technology, IQ Gold is a smart start.
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The right balance of vitamins and minerals at each stage of infant development provides the foundation for a healthy life. IQ Gold Infant formula has been intelligently formulated for bottle fed babies aged 0 – 6 months and provides your baby with all the nutrients required to support normal growth and brain development. The unique ingredient combination also supports your baby’s digestive health and immune system.
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The right balance of vitamins and minerals at each stage of infant development provides the foundation for a healthy life. IQ Gold Follow-On formula, intelligently formulated for babies aged 6 – 12 months can help prepare your growing baby for the introduction of solid foods. The unique ingredient combination also supports your baby’s digestive health and immune system.
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The right balance of vitamins and minerals at each stage of infant development provides the foundation for a healthy life. IQ Gold Infant formula has been intelligently formulated for bottle fed babies aged 0 – 6 months and provides your baby with all the nutrients required to support normal growth and brain development. The unique ingredient combination also supports your baby’s digestive health and immune system.
Our Goats
are raised on our own farms and fed
with quality New Zealand ingredients.
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IQ Goat
Breast milk is best for babies and it provides all the nutritional health benefits for babies. If it is not sufficient or unable to breastfeed, you may choose IQ Goat. Goat milk is more readily processed by the body than cow’s milk helping to support digestive comfort. IQ Goat chooses premium goat milk ingredients with combination of nutrients and minerals to support each stage of a baby’s life. If your baby has a sensitive tummy you may consider IQ Goat.
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All of our products
are made locally and we control the manufacturing
process from 'farmgate to supermarket'.
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IQ New Fresh
Breast milk is best for babies and it provides all the nutritional health benefits for babies. If it is not sufficient or unable to breastfeed, you may choose IQ – New Fresh. IQ – New Fresh chooses premium New Zealand dairy ingredients with unique combination of nutrients and minerals. Made with premium New Zealand cow milk using wet blend technology, IQ New Fresh support each stage of a baby’s life.
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IQ Platinum Instant Full Cream Milk Powder

Enjoy all the goodness of the milk and the advantage of the IQ instant Whole Milk Powder:

  • The natural milk taste
  • Easy to prepare, store and carry
  • Longer conservation date unopened
  • Nutritional
  • Excellent solubility
  • New Zealand milk powder is sourced from healthy pasture fed cows.
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IQ Pregnancy

IQ Pregnancy formulated milk powder chooses premium dairy ingredients from New Zealand.

It is carefully formulated with a good combination of folic acid, DHA, Iron and other nutrients to support nutrition requirement during pregnancy and lactating.

New Image has 29 years (and counting) in the health and wellbeing industry, a team of dedicated professionals and advanced facilities standing behind the products you and your family use.

Our Story

New Image owns a number of facilities around the Auckland area, including a special purpose built spray drying plant, giving us the ability to not just manufacture, but to also control the production and supply of major ingredients for many of our nutritional products, all right here in New Zealand.

Having trusted suppliers, in-house research and development experts and our own specialised manufacturing facilities gives New Image the ability to complete all steps in the delivery of nutritional powders, providing the highest level of quality and efficiency for our consumers.

The IQ Gold brand and range of products are 100% owned and manufactured by New Zealand parent company New Image Group. Founded in 1984 by respected farmer and entrepreneur, Graeme Clegg, New Image has grown to be a leader in the development of dairy based health and wellbeing products.

The IQ Gold early childhood nutrition range of products are unique in that they were first introduced to the New Zealand market in 2011 through New Image’s highly successful direct marketing channel.

New Image is the first direct marketing company in the world to enter the sophisticated early childhood formula market, competing with industry multinationals.

Quality

The quality of IQ Gold products starts with milk and the quality of milk. We source our milk from free range, pasture fed cows from New Zealand farms that put the health of their animals first, we believe this results in a better quality product for our consumers.
The quality of IQ Gold products starts with milk and the quality of milk. We source our milk from free range, pasture fed cows from New Zealand farms that put the health of their animals first, we believe this results in a better quality product for our consumers.

Breast is best

Breastfeeding is the normal way to feed a baby and is important for baby’s health and well-being. The World Health Organization recommends exclusive breastfeeding until six months of age, and then to complement breastfeeding with the appropriate introduction of solid foods with continued breastfeeding up to two years of age. There is no question that breast milk provides the best possible nutrition for infants however, when a baby does not receive breast milk the only suitable and safe alternative is a scientifically developed infant formula.

Breastfeeding provides babies with the best nutrition and is preferred whenever possible. Professional advice should be followed before using an infant formula. Introducing partial bottle feeding could negatively affect breastfeeding. Good maternal nutrition is ideal for breastfeeding and reversing a decision not to breastfeed may be difficult. Infant formula should be used as directed. Proper use of an infant formula is important to the health of the infant. Social and financial implications should be considered when selecting a method of feeding.

Good nutrition provides babies and toddlers with the foundation of a healthy start in life. Nothing can replace the importance of breast feeding for nutrition and bonding, but for parents who are not able to, or who choose not to breast feed IQ Gold provides a quality alternative you can trust.

Contact Us

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New Zealand Headquarters:
New Image House,
19 Mahunga Drive,
Mangere Bridge,
Auckland 2022,
New Zealand.

China Office Address:
IQ New Fresh Trading Co., Ltd
Room 220, Building 2, 5 Gang Dong Road East,
Ningbo Free Trade Zone, Ningbo City,
Zhejiang Province, China
Phone: +86-574-87850095